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Research papers

Predicting product performance on the basis of consumer opinions

Over the last 18 months, empirical studies have been conducted by Scantest Research Limited using a research technique called Scantest. This technique attempts to predict, from consumer opinions, rank order sales and absolute percentage sales for...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: William Arthur Dunning
December 4, 1974
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Citation

Dunning, W. A. (1974a, December 04). Predicting product performance on the basis of consumer opinions. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/predicting-product-performance-on-the-basis-of-consumer-opinions


Research papers

The semantic differential

Combining a battery of semantic differentials you will obtain an instrument called "Polaritatsprofil" in Germany. This has been used for years as a standard instrument for solving image problems in market-research as well as in university-research....

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Erich M. Ruczinski
June 15, 1971
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Citation

Ruczinski, E. M. (1971a, June 15). The semantic differential. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-semantic-differential


Research papers

The semantic differential (German)

Combining a battery of semantic differentials you will obtain an instrument called "Polaritatsprofil" in Germany. This has been used for years as a standard instrument for solving image problems in market research as well as in university research....

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Erich M. Ruczinski
June 15, 1971
×

Citation

Ruczinski, E. M. (1971a, June 15). The semantic differential (German). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-semantic-differential-german-